Katherine Smith

Connection Planning Director

We are thinkers & doers who partner with great brands to build lasting relationships.

Blog #1: new cats in the Smith household

The Smith family welcomed two new feline additions Saturday May 17th: Cloud (5 years old) and Sephoroth (4 years old). Both boys were named after Final Fantasy characters. They are getting used to our household, specifically all the noises. I never realized how noisy the little red bird outside our front door was each morning. We have never had two cats before so we are getting used to the dynamics. We learned quickly to keep the food for each cat in separate rooms or Cloud would eat all of Sephoroth’s food…

About Katherine

Hi there! For those of you that I have not met yet, let me tell you a little about myself! I have had the pleasure of working for &Barr for 10 years (so far!). I work closely with Dennis Nikles to supervise our media (or connection planning & measurement) department. Specifically I provide media research for all of our clients and strategic planning for Stein Mart, Moffitt Cancer Center, ABC Fine Wine & Spirits, Rosen Hotels & Resorts and the Crayola Experience Orlando. In my spare time I buy any medium for any client as needed.

I’m the daughter of a rocket scientist and a nurse so of course I chose marketing as a career! I started out as a theatre major at Florida State University (Go ‘Noles!) and after a couple years decided I needed a career that made both sides of my brain happy. I had taken enough psychology and sociology classes to get a minor, and thought advertising would be a great way to apply my love of trying to figure out how people tick.

My favorite part of my job at &Barr is discovering and implementing clever solutions to marketing situations.

I have become totally obsessed with AMC’s Walking Dead and Orphan Black.

I have very eclectic taste in music and we use my Pandora playlist in our section of the office. My playlist includes Florence & The Machine, Kate Bush, Billy Joel, Sebastian Bach and 2 Cellos.

I have young adult children who are still the center of my universe. My whole family is avid geeks who frequent the library for science fiction/fantasy. I help create costumes for my daughter to “cause-play” at anime conventions. I still love theatre and the arts and attending the Orlando Fringe Festival annually especially if there is a show my husband is working on. I remain an proud member of the Alliance of Women in Media on which I served on their national board for 5 years.

In addition to theatre I studied ballet for 20+ years and met my husband in a dance studio. I was the president of my high school chorus and pop ensemble and still serve as a vocalist for my church’s praise band. I used to be on a synchronized swimming team and have scuba dived (thought I wanted to be a mermaid until I found out how cold the water was!). I have studied hapkido and taekwondo (briefly) and actually completed four triathlons (before kids mind you). My brief sojourn in fashion merchandising in high school lead me to work as a singing Christmas tree at a department store one holiday.