Back when our household still had a land line (more than 5 years ago), the nice folks from Nielsen called to inform me that my lucky family had been selected to be a Nielsen family. Before the representative could launch into her spiel, I jumped in to kindly let her know that I worked in the media department of an agency that subscribed to their ratings. She thanked me for my time, and that was that.
Well, several months ago I received a letter in the mail from Nielsen asking me to fill out a short survey. Full disclosure: As someone who works with research for a living, I am a survey geek; I can be counted on to fill out almost any survey. The exceptions are surveys whose content covers areas I’m not qualified to answer, or surveys that are poorly written. (I am also a survey snob.)
Nielsen’s short survey was easy and fun; they just needed the demographics of my household and asked a few short questions about my viewing and listening habits. The survey asked if anyone from my household worked for a radio station, TV station, cable or satellite system. I answered "no." No problem there; I filled the survey out and returned it in it’s postage-already-paid envelope.
A couple months went by, and I figured that was that.
Then Friday, June 2, 2017, my husband received a letter dated May 30 that our household had been chosen by Nielsen (once again).
I admit a secret glee at the news. I would be an awesome Nielsen survey participant. I would not have told any of the hundreds of radio, TV, cable and satellite folks I know, and would have enjoyed getting to see the process that has only been described to me before.
And then I got the follow-up phone call. I was not going to volunteer the information this time, but after the Nielsen rep went through a energetic narrative about how important our family was and how we would all get to wear these super-cool meters, she finally asked (to make sure) that no one from my family worked for a radio, TV, cable or satellite provider. Again, I answered "no."
Then she asked me if I worked for an advertising agency.
"As a matter of fact, I do," I replied.
She then asked, "What is the name of your agency?"
"Is that AND BAR, or the symbol for And?" She inquired.
"Symbol B A R R," I answered.
(Pause) "Well, Mrs. Smith, we are going to put your household on a special list so we don’t ever bother you again. Thank you for your time."
I fully understand why they don’t want me to participate, but it was a fun day. 🙂