Katherine Smith

Group Media Director

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I’m excited to have once again participated as a judge for the national Gracie Awards for the Alliance of Women in Media. I’ve spent the last week judging submissions virtually. The awards will be presented at:


May 22, 2018 at the Beverly Wilshire Hotel


June 27, 2018 at Cipriani on 42nd

Below info on AWM and The Gracie Awards taken from http://allwomeninmedia.org/gracies/

The Gracies
The Gracies are awards that recognize exemplary programming created by women, for women and about women in all facets of media and entertainment.

I’ve been an active member of the Alliance of Women in Media for my entire career, serving as Vice President on the board of the Tampa chapter for several years and then serving on their National Board for 5 years in roles as Southeast Director and as National Recording Secretary (2000 – 2005).

Behind every great woman is a great organization

The Alliance for Women in Media is an organization for women, by women. We are committed to supporting women across all media segments, to expand networks, educate and celebrate accomplishments.

Through recognition events and professional development, our purpose is to bring talented, dedicated, established and up-and-coming women in media together. Our members benefit from shared ideas and experiences, and receive access to professional training and the acknowledgement they deserve.

Our mission: The Alliance for Women in Media connects, recognizes, and inspires women across the media industry.

Advancing women in media for six decades

The Alliance for Women in Media was formed in 1951, originally as American Women in Radio and Television, the women’s division of the National Association of Broadcasters.

I came this close to being a Nielsen family!

Back when our household still had a land line (more than 5 years ago), the nice folks from Nielsen called to inform me that my lucky family had been selected to be a Nielsen family. Before the representative could launch into her spiel, I jumped in to kindly let her know that I worked in the media department of an agency that subscribed to their ratings. She thanked me for my time, and that was that.

Well, several months ago I received a letter in the mail from Nielsen asking me to fill out a short survey. Full disclosure: As someone who works with research for a living, I am a survey geek; I can be counted on to fill out almost any survey. The exceptions are surveys whose content covers areas I’m not qualified to answer, or surveys that are poorly written. (I am also a survey snob.)

Nielsen’s short survey was easy and fun; they just needed the demographics of my household and asked a few short questions about my viewing and listening habits. The survey asked if anyone from my household worked for a radio station, TV station, cable or satellite system. I answered "no." No problem there; I filled the survey out and returned it in it’s postage-already-paid envelope.

A couple months went by, and I figured that was that.

Then Friday, June 2, 2017, my husband received a letter dated May 30 that our household had been chosen by Nielsen (once again).

I admit a secret glee at the news. I would be an awesome Nielsen survey participant. I would not have told any of the hundreds of radio, TV, cable and satellite folks I know, and would have enjoyed getting to see the process that has only been described to me before.

And then I got the follow-up phone call. I was not going to volunteer the information this time, but after the Nielsen rep went through a energetic narrative about how important our family was and how we would all get to wear these super-cool meters, she finally asked (to make sure) that no one from my family worked for a radio, TV, cable or satellite provider. Again, I answered "no."

Then she asked me if I worked for an advertising agency.

(Snap! Pause…)

"As a matter of fact, I do," I replied.

She then asked, "What is the name of your agency?"


"Is that AND BAR, or the symbol for And?" She inquired.

"Symbol B A R R," I answered.

(Pause) "Well, Mrs. Smith, we are going to put your household on a special list so we don’t ever bother you again. Thank you for your time."

I fully understand why they don’t want me to participate, but it was a fun day. 🙂

Blog #1: new cats in the Smith household

The Smith family welcomed two new feline additions Saturday May 17th: Cloud (5 years old) and Sephoroth (4 years old). Both boys were named after Final Fantasy characters. They are getting used to our household, specifically all the noises. I never realized how noisy the little red bird outside our front door was each morning. We have never had two cats before so we are getting used to the dynamics. We learned quickly to keep the food for each cat in separate rooms or Cloud would eat all of Sephoroth’s food…

About Katherine

Katherine loves her job. More specifically, she loves discovering and implementing clever solutions to ever-changing marketing situations. And, boy, does she ever! As &Barr’s Group Media Director, Katherine oversees media research, strategy, planning and placement for a select group of &Barr clients like Stein Mart, Rosen Hotels & Resorts, Bealls Florida, Bealls Outlet, Burkes Outlet and the Crayola Experience Orlando. And while what she does is admittedly not rocket science — that was her dad’s job — it still takes mass amounts of expertise and know-how to make the difference she does to our clients. Thankfully, having been in a synchronized swim team (no lie), Katherine is used to working closely with others, albeit in a much moister environment. Good thing her team at &Barr is just as coordinated.